The importance of design
The importance of design
In the world of construction and interiors, design is often regarded as the domain of architects and concept studios. Over the years we’ve greatly enjoyed seeing how design cues fluctuate in response to the changing times and clients’ personal tastes. From the flamboyant to pared-back minimalism, as a business we’ve delivered every manner of scheme over our 87 year trading history.
Within our own company, design plays an equally vital role, shaping not only the look and feel of a project, but also giving great consideration to how the individual component parts perform. For us, it’s a harmonious blend of functionality, longevity, and aesthetic value. Simply put, for Howard Brothers, design is far more than drawings and details. It is the very foundation upon which our quality is built. Without this, even the most skilled craftsmanship risks falling short.
Clients and contractors approach us with a vision in mind: a striking reception desk, a bespoke staircase, or fitted cabinetry that seamlessly integrates into a space. Our Design Managers are the link that bridges the gap between that vision and the final bespoke creation. Through their precise drawings, material specifications, and technical problem-solving, our design process ensures that even the most ambitious ideas can be achieved.
It begins with the Design Managers themselves and we’re proud that every member of the design team at Howard Brothers has had real, practical experience in fabrication and fitting before transferring into our Design Office. This experience is crucial to realising designs, as it brings an innate understanding of what works and what doesn’t, along with a real-world appreciation of materials themselves—their individual strengths, their weights, and more importantly, their limitations. This knowledge can only be gained after years of handling and working with them first-hand.
A tactile understanding of materials is integral in turning a concept into a series of technical drawings approved for construction. Beyond this, our Design Managers also consider the entire process: the sourcing of materials, shaping, fabrication, finishing, logistics, transportation, integration with other trades, as well as our own installation, and final touches. Their in-depth knowledge of all these stages gives Howard Brothers the opportunity to add insight and value to every project through design.
As a multi-faceted business working across joinery, metalwork, stone, glass, and upholstery, effective design is very much a collaborative process. Our role is not simply to interpret an architect’s concept, but to enhance it—offering practical solutions, refining details, and ensuring that what looks good on paper will perform in reality. Whilst the visual impact of the design intent is crucial, the true test of design lies in the every day.
A thoroughly considered interior scheme is undoubtedly an investment, but we believe strongly that our processes bring real added value. At a time when construction is moving faster than ever and expectations are higher; design remains the cornerstone of every successfully completed Howard Brothers project.